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Google AdsHasselt

Google Ads & Server-Side Tracking

A full rebuild of the Google Ads account, a move to server-side tagging for accurate attribution after the iOS changes, and a dedicated landing page per campaign.

4.6×
ROAS, was 2.1× (60 days)
-38%
cost per conversion
100%
accurate conversion tracking

The challenge

High ad spend with unclear attribution, falling ROAS after the iOS 14+ privacy changes and landing pages without a clear focus.

Our solution

Server-side GTM, a GA4 migration with Enhanced Ecommerce, campaigns restructured into Performance Max and focused landing pages.

The results

  • ROAS from 2.1x to 4.6x in 60 days
  • Conversion tracking 100% accurate through server-side tagging
  • Cost per conversion down 38%
  • Top 5 paid keywords within 45 days
  • Ad budget efficiency +55%

Next case

AutomationMechelen
-95%manual work

ERP ↔ Webshop Integration

Real-time two-way sync between SAP B1 and Shopify for orders, stock, customer data and prices. More than 50,000 products with customer-specific price lists.

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